Sears.com priced iPad2 incorrectly; cause frustration among customers
Sears.com inadvertently advertised Apple’s 16GB iPad2 for $69, a fraction of its original advertised price of $744.99, sending shockwaves throughout the Internet.
An undisclosed number of customers tried to take advantage of the unbelievable deal after word got out via Twitter and other social media websites.
In a statement published on its website, Sears.com said that the price had been an error made on the part of a third-party vendor, adding that all purchases made for the iPad2 with that price will not be honored and instead will be cancelled by the company.
“We want you to know that, unfortunately, today one of the Marketplace third party sellers told us that they mistakenly had posted incorrect pricing information on two Apple [iPad2] models on the Marketplace portion of the website,” the statement said. “If you purchased either of these products recently, your order has been cancelled and you account will be credited.”
Along with publishing it on the website, the company had also sent emails to those who have bought the iPad2 with the incorrect amount about the cancellation.
The announcement frustrated and disappointed many hopeful customers. Paula Knight, a mother from Riverview, Florida, told reporters that she was extremely disappointed after receiving the email from Sears.com six hours after buying an iPad2 to replace the one that her son used for school.
“They want to blame a third party, but the order confirmation email I got was from Sears,” she said. “They are a huge company I thought I could trust and rely on. But if they don’t honor this, I won’t ever shop at Sears again. I just want my order honored.”
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